Puglia, or Apulia, is located at the south-eastern tip of the Italian peninsula and forms the “heel” of the Italian boot. Consisting of broad plains and low-lying hills, it is the least mountainous region in Italy. The region shows cultural and geographical differences in the north and the south; while the north is slightly hillier and more connected to the customs and winemaking practices of central Italy, the south is completely flat and maintains its strong connection to its GrecoRoman heritage. The hot, dry Mediterranean climate found in Puglia, coupled with frequent sunshine and occasional breezes from the Adriatic Sea allow for near-perfect grape-growing conditions. While there are not many rivers to be found in the region, its limestone foundation is permeated by rainfall and gives way to underground watercourses that hydrate the iron-rich soils. Puglia produces the most wine out of the Italian regions, typically making up about 17% of the national total. Wine was originally mass-produced in the region, though modern consumers began to demand quality over quantity and as such, DOCG and DOC produced wine has risen steadily. Grapes unique to the area are grown in the south, which is seen by some as the “true” Puglia. Red varieties, especially those made with Negroamaro, dominate the region’s DOC classifications