After searching for the perfect location to realise his long held dream of producing his own-label wine, noted fashion entrepreneur, Stefano Sincini discovered the breathtaking location in the foothills of Montalcino in 1999. Excited by the terroir’s potential for winemaking, since completing the redevelopment of the Estate in 2004, Sincini has put together an acclaimed team of oenologists Carlo Ferrini (consultant oenologist for Casanova di Neri) and Gioia Cresti. Not one for imitation, Sincini also brought Montepulciano vines over from his native Marche region to complement the traditional Tuscan Sangiovese grape creating a unique style of wines expressing perfectly the Pianirossi terroir and Sincini’s own approach. The Pianirossi Estate, which also hosts a stunning ‘Agriturismo’, has seen complete reorganization in the vineyard with the best clonal selection and the latest vine training techniques employed. The natural slopes provide optimum water management and exposition. www.pianirossi.it